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Forskerpraktik 2017
 - Maria Eitzinger

Projektets overskrift: Medieforbrug i en digitalverden fra et brugerperspektiv

Fagområde eller institut: Department of Innovation and Knowledge

Relateret gymnasiefag: Dansk og samfundsfag

Kort resume & idé: My research deals with the subject of media consumption from a user perspective.  The Ph.D. project draws on two different media sites: firstly, a designanthropiological project with young families in regional areas in Denmark and their local media consumption and secondly an anthropological investigation on (fashion) bloggers and their followers in Denmark, mainly Copenhagen. (Undervisningen er på dansk)

Længere beskrivelse:  My research deals with the subject of media consumption from a user perspective.  The Ph.D. project draws on two different media sites: firstly, a designanthropiological project with young families in regional areas in Denmark and their local media consumption and secondly an anthropological investigation on (fashion) bloggers and their followers in Denmark, mainly Copenhagen.

Despite the thematical difference between the projects I am looking at overlap and emerging practice of image(s) prosumtion in an digitalized media world.

For the research trainee, I will however mainly focus on the topic of social media. Since my informants have been aged over 20, it could be interesting to see how the students themselves use (fashion/lifestyle) bloggers, also on Instagram, and how it influences their everyday lives. Thus it would be great if you follow some bloggers in order to do a little auto- ethnography. It's also fine if you don't.

Students will be introduced to new knowledge of anthropological research on social media and will be able to “hang out” on Instagram as part of their working process.